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Sendas Alpinas
Project type
Branded Editorial
customer
LAAX
Rider
Peter Kaiser, Alessio Tonoli, Basil Weber, Mona Danuser, Gian-Paul Danuser
distribution
Online, social media, DOOH, POS, streaming ads, print, direct marketing
Sendas Alpinas is a mountain bike series that tells the story of LAAX's trails through the people who ride them. Each episode follows a personality from the LAAX community or special guests like Peter Kaiser or Alessio Tonoli. The focus is on their lines, their style, and their approach to the terrain. The series combines precise visuals with genuine scene authenticity, showcasing the diverse ways the trails are experienced, interpreted, and brought to life.
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