Join Me Next Time - Winter

As part of the nationwide winter campaign "Join Me Next Time," visuals were created that seamlessly integrate into the overarching brand and storytelling strategy. The campaign tells the story of a visitor who calls her friend from her vacation in Laax and invites her to join them next time—a narrative approach that emphasizes closeness, longing, and the shared winter experience.

The photographic execution consistently followed the established LAAX visual language: energetic, youthful, spontaneous, and free of artificial effects. Unconventional perspectives, dynamic framing, and an experimental approach generate vibrant, fresh visuals that spark curiosity while remaining authentic.