Icepol

For IcePol, an Icelandic car rental company, a photographic series was created as part of a brand initiative, authentically and modernly portraying the theme of "Road Trip Iceland." The goal was to position IcePol as a reliable companion for rugged terrain and genuine adventures, thereby appealing to a travel-loving, outdoor-oriented target group. The project was realized at several typical Icelandic locations—open coastlines, black sand beaches, and vast plains—focusing on natural light, minimalist staging, and a clear visual style that seamlessly connects the vehicle, the landscape, and the feeling of travel.