LAAX × Cadillac
A photographic series about Cadillac’s presence in the mountains of LAAX, connecting the ski resort with the idea of “100% electric”.
Clients
LAAX · Cadillac
Photography
Remo Thommen · Brand & Destination
Usage
Online, social media and direct marketing
01 · THE BRIEF
A brand becomes part of the destination.
Show Cadillac’s new ski resort branding in LAAX and document its key points of presence throughout the resort.
02 · THE PHOTOGRAPHY
From alpine panoramas to brand details.
Branding on the mountain, in the facilities and around the resort was photographed as part of the landscape and everyday life of the destination. The visual style follows the aesthetic of LAAX.
03 · THE RESULT
One photographic series. Multiple channels.
A coherent photographic series for online communications, social media and direct marketing. The detailed project story presents the work in context.
FOR BRANDS, DESTINATIONS & MOUNTAIN RESORTS
What should your next campaign show?
Tell me about your idea. Together, we will develop a visual style that fits your brand and the channels you use.
