LAAX · Sendas Alpinas
Mountain bike trails from the perspective of the people who ride them. A series about the bike community of LAAX.
Project type
Branded Editorial
Client
LAAX
Featuring
Peter Kaiser, Alessio Tonoli, Basil Weber, Mona Danuser, Gian-Paul Danuser
Usage
Online, Social Media, DOOH, POS, Streaming Ads, Print, Direct Marketing
01 · THE BRIEF
Trails shaped by people.
Introduce the trails of LAAX through personal stories. Different riding styles and approaches to the terrain reveal the character of the destination.
02 · THE PHOTOGRAPHY
Personal stories from the community.
Each episode follows a member of the community or guests such as Peter Kaiser and Alessio Tonoli. Lines, style and individual approaches to the terrain shape the visual story. The series also features Basil Weber, Mona Danuser and Gian-Paul Danuser.
03 · THE RESULT
Sport, people and a destination.
A branded editorial series bringing together sport, people and a destination. Intended uses include online, social media, digital out-of-home advertising, point of sale, streaming ads, print and direct marketing.
FOR BRANDS, DESTINATIONS & MOUNTAIN RESORTS
What should your next campaign show?
Tell me about your idea. Together, we will develop a visual style that fits your brand and the channels you use.