LAAX · Join Me Next Time / Winter
Winter moments worth sharing. Photographed for the nationwide LAAX campaign “Join Me Next Time”.
Client
LAAX
Photography
Remo Thommen · Winter Campaign
Featuring
Carolina Pezzicari
Usage
Online, social media, digital out-of-home advertising (DOOH), point of sale, streaming ads, print and direct marketing
01 · THE BRIEF
A winter worth sharing.
Turn the story of a visitor calling her friend from her holiday and inviting her to share the next winter adventure into a photographic series. The images needed to match the youthful, spontaneous visual style of LAAX.
02 · THE PHOTOGRAPHY
Close to the action. Close to the scene.
Remo Thommen photographed Carolina Pezzicari with dynamic framing and unexpected angles. Movement, closeness and the alpine setting shape the series. Natural energy and authentic winter moments carry the story.
03 · THE RESULT
Imagery for the winter campaign.
A coherent selection for the campaign, from individual images to photographic series for digital channels, outdoor advertising and print.
FOR BRANDS, DESTINATIONS & MOUNTAIN RESORTS
What should your next campaign show?
Tell me about your idea. Together, we will develop a visual style that fits your brand and the channels you use.
