LAAX · Join Me Next Time / Summer
Summer moments worth sharing. Photographed for the nationwide LAAX campaign “Join Me Next Time”.
Project type
Commercial photography
Client
LAAX
Featuring
Ola Krol
Usage
Online, Social Media, DOOH, POS, Streaming Ads, Print, Direct Marketing
01 · THE BRIEF
A summer that draws you outdoors.
Turn the story of a visitor calling her friend from her holiday and inviting her to share the next summer in LAAX into a photographic series. Closeness and the anticipation of a shared adventure are at its heart.
02 · THE PHOTOGRAPHY
Spontaneous moments and new perspectives.
Featuring Ola Krol, the series follows the youthful, dynamic visual style of LAAX. Unexpected angles, natural energy and spontaneous moments bring the viewer close to the summer scene.
03 · THE RESULT
A series for the summer campaign.
A coherent visual world for the summer campaign. Intended uses range from online and social media to digital out-of-home advertising, point of sale, streaming ads, print and direct marketing.
FOR BRANDS, DESTINATIONS & MOUNTAIN RESORTS
What should your next campaign show?
Tell me about your idea. Together, we will develop a visual style that fits your brand and the channels you use.
