IcePol · Iceland Road Trip
Vehicle, landscape and the feeling of travel. A photographic series for Icelandic car rental company IcePol.
Project type
Commercial photography
Client
IcePol
Location
Iceland
Featuring
Anna Puotka, Remo Thommen
Usage
Online, Social Media, Direct Marketing
01 · THE BRIEF
Experience Iceland. On the road with IcePol.
Position IcePol as a companion for journeys through Iceland as part of a brand initiative. The visual story speaks to an audience with a love of travel and the outdoors.
02 · THE PHOTOGRAPHY
A road trip story in natural light.
Photographed along open coastlines, on black beaches and across wide plains. Natural light and minimal staging connect the vehicle with the Icelandic landscape. Featuring Anna Puotka and Remo Thommen.
03 · THE RESULT
Connecting a travel experience with a brand.
A consistent road trip series for online, social media and direct marketing. The photographs connect the car rental service with the experience of travelling through Iceland.
FOR BRANDS, DESTINATIONS & MOUNTAIN RESORTS
What should your next campaign show?
Tell me about your idea. Together, we will develop a visual style that fits your brand and the channels you use.
